The Tiger Family of Brands Privacy Policy

Last update to Tiger Privacy Policy: March 202

Overview

The Tiger Family of Brands, including TigerWash, Tiger Fuel, Tiger Solar, and The Market by Tiger (collectively, “Tiger,” “we,” “us,” or “our”), is committed to protecting the privacy and security of personal information.

This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in connection with:

Our websites and digital properties
Digital advertising and analytics, including remarketing
Our text messaging programs and related communications

Scope

This Privacy Policy applies to personal information collected from customers, website visitors, and individuals who interact with Tiger through our services.

“Personal information” means information that identifies, relates to, describes, or could reasonably be linked to an individual.

Categories of Personal Information Collected

We may collect the following categories of personal information:

A. Identifiers

Name
Email address
Phone number

B. Commercial Information

Records of services requested or received
Customer account or membership details

C. Internet or Network Activity

Browser type and device information
Pages visited and time spent on site
Interactions with advertisements

D. Communications Data

Content of text message responses
Customer service communications
Opt-in and opt-out preferences

E. Technical Messaging Data

Carrier information (e.g., Verizon, AT&T)
Delivery status and error codes
Device messaging availability
Country associated with phone (we are not sending international text messages)

F. Approximate Location Data

General geographic location (e.g., city or region) derived from IP address

Sources of Personal Information

We collect personal information from the following sources:

Directly from you, including when you complete forms, respond to text messages, or communicate with us
From Tiger Family of Brands systems, where information is shared across affiliated brands
Automatically, through cookies, pixels, and similar tracking technologies
From service providers and partners, including messaging and advertising platforms

How We Use Personal Information

We may use personal information for the following purposes:

A. Service Delivery and Operations

Scheduling, installation, and delivery communications
Account management and customer support
Service reminders and operational updates
Updates on memberships including program updates and price changes

B. Communications

Responding to inquiries
Sending transactional and administrative messages

C. Marketing and Advertising

Providing promotional offers, updates, and event information
Delivering targeted advertising and measuring campaign effectiveness

D. Improvement and Analytics

Analyzing usage trends
Enhancing user experience and service performance

Advertising, Cookies, and Remarketing

We use third-party advertising tools, including Google Ads, to deliver advertisements and measure performance.

These third parties may use cookies, pixels, and similar technologies to:

Serve ads based on prior visits to our website
Measure the effectiveness of advertising campaigns
Deliver ads across websites and platforms

This practice is commonly referred to as “remarketing” or “retargeting.”

Third-party vendors, including Google, may use cookies or device identifiers to serve ads based on a user’s prior visits to this and other websites.

User Controls

You may manage your advertising preferences by:

Visiting Google Ads Settings
Opting out via the Network Advertising Initiative
Adjusting browser settings to refuse cookies

Please note that disabling cookies may affect website functionality.

Text Messaging (SMS) Communications

By providing your phone number and opting into Tiger messaging programs, you consent to receive text messages, which may include:

Service updates and appointment reminders
Account notifications
Promotional messages, where permitted by law

Message frequency may vary. Message and data rates may apply.

Opt-Out Instructions

Reply STOP or UNSUBSCRIBE to cancel
Reply START to re-enroll

Opting out of one messaging program does not apply to all Tiger communications.

Disclosure of Personal Information

We do not sell or rent personal information.

We may disclose personal information to:

Service providers supporting our operations (e.g., Twilio, RingCentral, Paytronix, Rinsed)
Advertising and analytics partners, including Google
Affiliates within the Tiger Family of Brands

These parties are contractually obligated to use personal information only as necessary to provide services and to maintain appropriate safeguards.

We may also disclose personal information:

To comply with legal obligations
To respond to lawful requests from authorities (both inside and outside your country of residence)
To protect the rights, property, or safety of Tiger, our customers, or others
To allow us to pursue available remedies or limit the damages we may sustain

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.

However, no system can be guaranteed to be 100% secure.

Data Retention

We retain personal information for as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal obligations
Resolve disputes and enforce agreements

Your Privacy Rights (Virginia Residents)

If you are a resident of Virginia, you may have the right under the Virginia Consumer Data Protection Act (VCDPA) to:

Access personal information we hold about you
Correct inaccuracies in your personal information
Request deletion of your personal information
Opt out of targeted advertising

To exercise these rights, please contact us at privacy@tigersolar.com.

We may take reasonable steps to verify your identity before fulfilling your request.

Additional Rights for Michigan Residents

If you are a resident of Michigan, you may have certain rights regarding your personal information under applicable laws, including consumer protection and data security laws.

While Michigan does not currently have a comprehensive consumer data privacy law equivalent to those in some other states, Tiger is committed to providing transparency and control over your personal information.

Your Rights May Include:

Access – Request information about the personal data we maintain about you
Correction – Request that we update or correct inaccurate information
Deletion – Request that we delete your personal information, subject to legal or operational obligations
Marketing Choices – Opt out of receiving promotional communications, including text messages and certain targeted advertising

Do Not Track Signals

Some browsers offer a “Do Not Track” feature. There is currently no consistent industry standard for responding to these signals, and our website may not respond to them.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Tiger Family of Brands
200 Carlton Road
Charlottesville, VA 22902
privacy@tigersolar.com